Gamification can make security awareness more engaging, but it does not work automatically. Points and leaderboards may increase motivation, yet they can also create the wrong incentives. The key is to use gamification to drive engagement without making people feel judged.
What works in practice?
1) Scoreboard (live training)
In classroom sessions, a scoreboard can work well: ask questions, award points, and let teams collaborate. Teams lower barriers and make learning social and safe.
2) Badges and rewards (online)
Online, badges and rewards often work better than leaderboards. Badges reward behavior (reporting, completion, feedback) without publicly “losing.”
3) Certificates as “level up”
Certificates work as milestones for themes or levels. They create progress, but avoid any form of shaming or punishment.
Why gamification can be effective
- Fast feedback: learners see what is correct and why.
- Motivation: rewards for participation and progress.
- Repetition: small triggers reinforce habits over time.
The critical condition: psychological safety
Gamification works only when employees feel safe to admit uncertainty and mistakes. Avoid department comparisons and naming & shaming. Reward reporting and learning—not perfection.
Conclusion
Gamification is effective when it uses playfulness to increase engagement, not to evaluate people. Use badges, rewards, and short feedback loops, and build awareness as a rhythm—not a competition.