You are working on a presentation, report or campaign and quickly search online for an image to support your message. With a single click, you download the perfect picture. It feels harmless — until you discover the image is protected by copyright and your organisation is held liable for unauthorised use.
In the e-learning Intellectual Property, employees learn how easily such situations can arise. The course highlights that violations of intellectual property rights are usually not intentional, but caused by lack of awareness or time pressure. That is precisely why training is essential.
The course explains what intellectual property is: rights associated with creative works such as photos, videos, texts, music, software and designs. These rights protect creators from unauthorised use and represent significant legal and economic value for individuals and organisations alike.
Through realistic, story-driven videos, participants follow Casper. In the first video, he discovers that a large company has used his creative work without permission and even claims ownership. The consequences include financial loss, frustration and reputational damage. In the second video, Casper searches for images for a presentation himself. The contrast clearly shows how mistakes happen — and how they can be prevented.
The course outlines the risks of illegal use of creative material:
- financial claims and compensation
- legal proceedings
- reputational damage
- loss of trust from clients and partners
Participants then receive practical guidance on how to avoid these risks. They learn why it is essential to always verify whether material can be used freely, under which licence it is published and whether explicit permission is required. When in doubt, employees are encouraged to seek advice from the legal or responsible department.
The key message is clear: respecting intellectual property is not a formality, but a professional responsibility. By handling creative works carefully, employees protect the rights of others — and safeguard themselves and their organisation.
What will participants learn?
After completing this course, participants will:
- understand what intellectual property is
- recognise copyright-protected works
- know the risks of unauthorised use
- understand how legal and reputational damage occurs
- use creative content legally and responsibly
- know where to seek advice when in doubt
Who is this course for?
This course is suitable for:
- all employees creating or using content
- organisations seeking to reduce legal risks
- teams working in communication or marketing
- employees without legal expertise
Why this course is relevant right now
Online content use is growing rapidly, while copyright enforcement is becoming stricter. Training employees on intellectual property helps prevent costly mistakes and reputational harm.